Adidas has bought Runtastic, bringing the popular fitness tracking app in-house and promising to "unleash its knowledge of sport" on its 70m users. The deal, which values Runtastic at around $241m, sees the app join Adidas' own fitness wearables like the miCoach FIT SMART, and could give the sportswear brand a lower-cost way to engage new users via their smartphones. … Continue reading
Adidas has bought Runtastic, bringing the popular fitness tracking app in-house and promising to "unleash its knowledge of sport" on its 70m users. The deal, which values Runtastic at around $241m, sees the app join Adidas' own fitness wearables like the miCoach FIT SMART, and could give the sportswear brand a lower-cost way to engage new users via their smartphones. … Continue reading
